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Wall to Wall Product Promotion
Niche shellscheme conversion to stunning exhibition stand
After early booking a shellscheme, this exhibitor wanted to impress and expand on its customer base at a major international show. A more impressive stand was required but on the original budget. A task which is not often achievable.
The result, after a month of stand design options, was a simple flat pack and, of course, reusable hanging banner type graphics. A suspended backwall was the answer. No precious stand space was taken up by a built wall and, more importantly, stand build materials were much reduced, aiding shipping logistics, set-up and dismantle times.
Lighting the stand with a soft glow intensified the understated welcoming effect
of the encompassing shaped graphics. Plenty of visitors came into the stand over the following few days fulfilling the expectations of us all.
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